Keeping It Simple with Brandding

by ryan

Keeping It Simple with Brandding


How many times have you seen this? A company gets ready to roll out a new product or service that starts out as one great idea, and slowy evolves into a multi-featured giant nightmare by adding new components over and over through the course of time.

This is the “that’s good, but wouldn’t it be great if we added this?” syndrome better known as feature creep.

A few things added to improve on the main goal may be okay, but it is best to stay on target and keep things simple. Unless your product is supposed to be an all-in-one swiss army knife of products, take a step back and go to the basics. This means making sure your product delivers on its original promise and goals, and retains its definition.

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